The packaging encompasses an ancient craft called sheep wool felt craft which is nearing extinction, today there remains hand full of people practicing this antique craft, Kareem Mansoori being one of them takes great pride in making of these articles for gifting. Hence, our job is not only limited to creative packaging but also a moral responsibility of spreading awareness amongst the public.
Challenges bring changes.
Challenge was to package an organic object in a formalized manner, thus we bought a change of multi layered packaging befitting the gift’s shape. A fourfold packaging system was conceptualized keeping in mind the organic shape of the gift and its ease of transportation. In conjunction, the color schema used is derived from the existing identity of the company finding its oneness with the company logo.
To boot, an informative card was designed comprehending the Deepawali wishes in multiple languages used across the length and girth of the country. Thus our attempt is just not limited to formal packaging but a conscious effort to promote the craft and spread it along the multilingual nation as India.