DESIGNdoodleS, a teaching initiative by a group of architects and artists, lay their esteemed roots in Surat and Rajkot. This group of young and enthusiastic designers aim to explore and innovate joyful methods of teaching to inspire young minds into the field of architecture and design.
The pedagogy inculcates joyful methods of innovative and exploratory teaching, along with which the place is filled with zeal and vigour, encompassing this innate philosophy, a dynamic identity is carefully developed complying to the connotation.
The jovial composition of letters, give the identity its true meaning, yet a deliberate effort is made to capitalise the ‘S’ giving it a perfect closure. The sans serif typeface is selected to give a simplistic outlook to the design configuration. Along these lines, the identity in its true sense is devoid of the stillness and is kept simple yet dynamic.
In addition to this, the yellow colour scheme enhances the vivacious nature, reflecting the spirit of the place to the optimum. Thus a deliberate effort is made to resonate the teaching conception in form of design, making it an apt archetype to the philosophy.